According to the J.D. Power Asia Pacific 2012 Japan Sales Satisfaction Index (SSI), 29% of hybrid vehicle/electric vehicle (HV/EV) buyers indicate that their fuel economy is lower than expected. Yet 48% of new car owners mention efficiency as a deciding factor.
"HV and EV buyers show a strong tendency of dissatisfaction, based on the gap between expected fuel efficiency and actual fuel efficiency," said Taku Kimoto, executive director of the automotive division at J.D. Power Asia Pacific. "Automakers and dealers need to carefully manage buyer expectations regarding fuel efficiency from their new HV or EV, which may vary greatly depending on driving conditions."
Overall, customer satisfaction with the new-vehicle sales process at automotive dealerships in Japan has declined during the past year, the study reports.
Source: JD. Power
"HV and EV buyers show a strong tendency of dissatisfaction, based on the gap between expected fuel efficiency and actual fuel efficiency," said Taku Kimoto, executive director of the automotive division at J.D. Power Asia Pacific. "Automakers and dealers need to carefully manage buyer expectations regarding fuel efficiency from their new HV or EV, which may vary greatly depending on driving conditions."
Overall, customer satisfaction with the new-vehicle sales process at automotive dealerships in Japan has declined during the past year, the study reports.
Source: JD. Power