A look at Canadian car buyers and colour choices

A study by Leger Marketing reveals that, similar to the rest of the world, the most popular car colour among Canadians (22.3%) is grey. The various findings allow us to paint a picture of car buyer habits when it comes to picking a colour.

Black (14.1% of drivers)

• Men are much more likely to choose black (20.4% versus 12.9% for women).
• Black becomes less popular as drivers get older.
• Canadians making $80K+ per year (19%) are more likely to select black than those earning less than $40K per year (11%).
• Singles are more likely to choose black (27% versus 13% for married people).
• Ontarians have the highest percentage of black cars in the country (17.1%).

Blue (13.6% of drivers)

• Albertans have the highest preference for blue cars in Canada (16%), followed closely by Quebecers (15.4%).

Red (11.6% of drivers)

• Women are more likely to choose red (13.8% versus 8.9% for men).
• Red becomes more popular as drivers get older.
• Residents of Atlantic Canada have the country’s highest instances of red cars (18.4%).

White (6.9% of drivers)

Green (6.0% of drivers)

• Though drivers in British Columbia have an above-average love of green-coloured cars (8.3%), residents of Manitoba and Saskatchewan are the “greenest” (9.9%).

Unconventional colours (11.4% of drivers)

• Although one might think that the younger generation is more likely to choose an unconventional colour, it's actually the opposite (20% for 65+ versus 5% for 18-34).
• Atlantic Canadians have a surprisingly-high amount of gold-coloured cars (8.4%).
• Drivers in Quebec are also most likely to choose an unconventional colour (12.8%).