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AJAC Car of the Year Awards influence purchase decision of Canadian car buyers

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Khatir Soltani

These results are even stronger than those determined in a 1999 survey of Acura 3.2 TL buyers, when it was the Canadian Car of the Year. AJAC can say, once again with certainty, that the Canadian Car of the Year Awards have a significant influence on the purchase decision of Canadian car buyers.

Khatir Soltani
Khatir Soltani
Automotive expert
  • Over 6 years experience as a car reviewer
  • Over 50 test drives in the last year
  • Involved in discussions with virtually every auto manufacturer in Canada