The Executive Director of the Premier Automotive Group, Vic Doolan, said Aston Martin, Jaguar and Land Rover were a very natural fit. "They all share a similar culture and philosophy combined with a product range that is complementary and with virtually no overlap. Historically, Aston Martin, Jaguar and Land Rover retailers have often been co-located on single sites. Aston Martin Jaguar Land Rover North America will allow us to bring synergies where they make sense for our customers and retailers while retaining each marques' unique culture and identity. With the formation of the new organization, we will be able to accelerate our aggressive growth strategies for all three marques."
Howard Mosher has elected to leave Land Rover in 2002, but will continue as President, Land Rover North America, within the new consolidated organization until then. In addition to this role, he will assist the internal and external transition teams through the initial integration process.
Howard Mosher said: "With the implementation of the Premier Automotive Group strategy in North America it is clear that a new organization structure is required. My role over the coming months will be to facilitate in whatever positive fashion I can, the transition for Land Rover retailers and associates into the new Aston Martin Jaguar Land Rover structure".
In addition to the consolidation of the British marques, a new group will be formed to provide shared services to all the European brands, including Volvo, and selected services to Lincoln Mercury. These functions include Human Resources, Finance, Information Technology and Retail Transformation.