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Auto Executives See a Stabilized Industry, But Profitability Still A Concern

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Khatir Soltani
In a related question, nine of 10 executives expect vehicle manufacturers to increase their investment over the next 2 years in new technologies and new models/products, while just fewer than 30 percent expect investment in new plants. Asked the same question about an increase in investment by suppliers, the execs said they expected 91 percent increased investment in new technologies, 78 percent in new models/products, and only 28 percent in new plants.

Despite the deep cuts in capacity during the past few years, almost nine in 10 executives are still concerned about overcapacity - just over one-third say there is 11-20 percent overcapacity in the US, and another one-third say it is in the 21-30 percent range. Similar numbers exist for both Western Europe and Japan, where respondents see overcapacity as an issue by nearly 81 percent and 75 percent respectively. And while only seven percent of the execs see overcapacity as a serious issue right now in China, 33 percent have concerns in 3-5 years and 31 percent in the next 6-10 years.

KPMG's Global Auto Executive Survey 2010 was conducted during late September through early November 2009. The 200 executives interviewed represented vehicle manufacturers and suppliers in the United States, Canada, Mexico, United Kingdom, France, Germany, Sweden, India, China, South Korea, Japan, Thailand, Brazil, Spain, Poland, Slovakia, Russia, the Czech Republic, Italy, Switzerland, South Africa, and Australia. KPMG has released an annual survey of automotive executives expressing their views on the state of the industry since 1999. This is the 11th annual survey of its kind.




photo:Jupiter Images
Khatir Soltani
Khatir Soltani
Automotive expert
  • Over 8 years experience as a car reviewer
  • Over 50 test drives in the last year
  • Involved in discussions with virtually every auto manufacturer in Canada