Montreal, Quebec - The Bentley Mulsanne, the new flagship of the prestigious English brand, made its Canadian debut yesterday in Montreal. The scene was quite glamorous, with lovely young ladies dressed in samba costumes walking and dancing around $15-million Learjets!
The exclusive event took place in the hangars of Starlink inside the Montreal-Trudeau Airport Terminal. On hand were select customers of Bentley Montreal, a division of Decarie Motors, as well as Christophe Georges, President and COO of Bentley Motors.
The media were there, too, which made it a great opportunity to wrap up the latest fund-raising campaign for the Quebec Cerebral Palsy Association, represented by Olympic champion Alexandre Bilodeau.
The finest automobile in the world!
Replacing the Arnage (1998-2009), the Bentley Mulsanne is an ultra-high-end sedan that rivals Rolls-Royces and Maybachs. Its world premiere was part of the 2009 Pebble Beach Concours d’Elegance.
The car will only become available to North American customers at the end of 2010, since production hasn’t even started yet. However, the entire run has already been pre-ordered. "Demand currently exceeds our production capacity, so if you order one today, it will be delivered to you in about a year," explains Georges.
The Mulsanne was actually designed to become a highly-exclusive model. The president didn’t give any specific number, but he mentioned a few hundred units per year at the most. (The Arnage, meanwhile, used to sell from 1,000 to 1,500 copies in its prime.) "Fifty years from now, the Mulsanne should and will become a collector’s item," he predicts.
Pricing for the Bentley Mulsanne has been set at $313,500 US. Of course, that number will be adjusted when the first Canadian models arrive in showrooms.
Sporty heritage
At the start of the project, designers were asked to create the "finest automobile in the world." The Mulsanne’s exterior captures a unique fusion of power, elegance and sporting style. "Charisma without arrogance" is how the president of Bentley Motors puts it.
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| The Mulsanne is Bentley’s new flagship and, even at $313,500 US, the order sheet for 2010 is already full. Customers will have to wait a year before taking delivery of their car. (Photo: Matthieu Lambert/Auto123.com) |
The exclusive event took place in the hangars of Starlink inside the Montreal-Trudeau Airport Terminal. On hand were select customers of Bentley Montreal, a division of Decarie Motors, as well as Christophe Georges, President and COO of Bentley Motors.
The media were there, too, which made it a great opportunity to wrap up the latest fund-raising campaign for the Quebec Cerebral Palsy Association, represented by Olympic champion Alexandre Bilodeau.
The finest automobile in the world!
Replacing the Arnage (1998-2009), the Bentley Mulsanne is an ultra-high-end sedan that rivals Rolls-Royces and Maybachs. Its world premiere was part of the 2009 Pebble Beach Concours d’Elegance.
The car will only become available to North American customers at the end of 2010, since production hasn’t even started yet. However, the entire run has already been pre-ordered. "Demand currently exceeds our production capacity, so if you order one today, it will be delivered to you in about a year," explains Georges.
The Mulsanne was actually designed to become a highly-exclusive model. The president didn’t give any specific number, but he mentioned a few hundred units per year at the most. (The Arnage, meanwhile, used to sell from 1,000 to 1,500 copies in its prime.) "Fifty years from now, the Mulsanne should and will become a collector’s item," he predicts.
Pricing for the Bentley Mulsanne has been set at $313,500 US. Of course, that number will be adjusted when the first Canadian models arrive in showrooms.
Sporty heritage
At the start of the project, designers were asked to create the "finest automobile in the world." The Mulsanne’s exterior captures a unique fusion of power, elegance and sporting style. "Charisma without arrogance" is how the president of Bentley Motors puts it.
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| Photo: Matthieu Lambert/Auto123.com |