J.D. Power recently published its 2016 U.S. Original Equipment Tire Customer Satisfaction Study. While industry leaders such as Michelin and Bridgestone continue to rank high, younger consumers seem to be more receptive to tire brands that are less established, like Cooper or Hankook.
“Gen X and Gen Y are more receptive to the lesser-known brands in large part because those manufacturers have focused their marketing efforts on younger consumers,” said Brent Gruber, director, global automotive division at J.D. Power. “These consumers are increasingly looking at the value proposition, not just the cost or brand of the tire; if the perceived value is there, they’re willing to spend more or consider alternative brands.”
Michelin ranks highest for customer satisfaction in Luxury, Passenger Car, and Truck/Utility segments. Pirelli scores the most points in the Performance Sport segment.
Check out the full results on the J.D. Power website.