My good buddy and Research-assistant extraordinaire Olivier Delorme sent me this link about the world map of Facebook auto fans a little while back. It depicts a broken map of the world with fancy colours and pie charts. Then, on the pie charts, I noticed car brand names. I was hooked.
In fact, a few weeks ago, we published the results of a brief study we performed on Facebook looking to see which car maker was the most present and influential in Canada. We quickly found that Volkswagen was ahead, light-years beyond the others.
The top chunk of countries on the page are the Americas. The US definitely shows that Audi has the most fans (VW in third). Brazil displays a marginally larger crowd into Citroen but, as you can see, Volkswagen is a very close second. The US', Canada's and Brazil’s results clearly demonstrate that the Volkswagen Auto Group has embraced social media as a means to reach a younger demographic which is typically very much in tune with technology and trends.
This group, the young'uns, is the one that will drive the economy sooner than later. Given this, I predict strong sales growth for VAG. It took a while for me to come to this conclusion...
The top chunk of countries on the page are the Americas. The US definitely shows that Audi has the most fans (VW in third). Brazil displays a marginally larger crowd into Citroen but, as you can see, Volkswagen is a very close second. The US', Canada's and Brazil’s results clearly demonstrate that the Volkswagen Auto Group has embraced social media as a means to reach a younger demographic which is typically very much in tune with technology and trends.
This group, the young'uns, is the one that will drive the economy sooner than later. Given this, I predict strong sales growth for VAG. It took a while for me to come to this conclusion...
Crossing the Pond, we land in the United Kingdom where BMW is king. Just across the English Channel, in France, Peugeot reigns supreme. In both case, Citroen is on the second step of the podium.
What I extrapolate from this infographic is that the Germans have it or, at the very least, will. The French are very strong and I suspect that should rumours ever sprout about a comeback in North America that their “Likes” will increase exponentially. Where are the Americans? Only Jeep registers in this study. That's not too bad as the Japanese are only represented in Brazil by Nissan. Could it be time for the big players like Toyota and GM to get hip with the times?
You might point out that half of the world is not present on the page. Certainly, if a map of Asia was to be present, we'd find Toyota, Honda and Nissan noted in some countries but I'm willing to bet we'd see just as many Germans name brands. Remember, we're not talking sales here.
Any which way you look at it, social media is a juggernaut that all car manufacturers should embrace and use to their advantage. It basically costs nothing and reaches as many or more “right” people than television and print do. My 2 cents.
I'm now awaiting my cheques from Facebook and Twitter...
In fact, a few weeks ago, we published the results of a brief study we performed on Facebook looking to see which car maker was the most present and influential in Canada. We quickly found that Volkswagen was ahead, light-years beyond the others.
The top chunk of countries on the page are the Americas. The US definitely shows that Audi has the most fans (VW in third). Brazil displays a marginally larger crowd into Citroen but, as you can see, Volkswagen is a very close second. The US', Canada's and Brazil’s results clearly demonstrate that the Volkswagen Auto Group has embraced social media as a means to reach a younger demographic which is typically very much in tune with technology and trends.
This group, the young'uns, is the one that will drive the economy sooner than later. Given this, I predict strong sales growth for VAG. It took a while for me to come to this conclusion...
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The top chunk of countries on the page are the Americas. The US definitely shows that Audi has the most fans (VW in third). Brazil displays a marginally larger crowd into Citroen but, as you can see, Volkswagen is a very close second. The US', Canada's and Brazil’s results clearly demonstrate that the Volkswagen Auto Group has embraced social media as a means to reach a younger demographic which is typically very much in tune with technology and trends.
This group, the young'uns, is the one that will drive the economy sooner than later. Given this, I predict strong sales growth for VAG. It took a while for me to come to this conclusion...
Crossing the Pond, we land in the United Kingdom where BMW is king. Just across the English Channel, in France, Peugeot reigns supreme. In both case, Citroen is on the second step of the podium.
What I extrapolate from this infographic is that the Germans have it or, at the very least, will. The French are very strong and I suspect that should rumours ever sprout about a comeback in North America that their “Likes” will increase exponentially. Where are the Americans? Only Jeep registers in this study. That's not too bad as the Japanese are only represented in Brazil by Nissan. Could it be time for the big players like Toyota and GM to get hip with the times?
You might point out that half of the world is not present on the page. Certainly, if a map of Asia was to be present, we'd find Toyota, Honda and Nissan noted in some countries but I'm willing to bet we'd see just as many Germans name brands. Remember, we're not talking sales here.
Any which way you look at it, social media is a juggernaut that all car manufacturers should embrace and use to their advantage. It basically costs nothing and reaches as many or more “right” people than television and print do. My 2 cents.
I'm now awaiting my cheques from Facebook and Twitter...