John Smith, the general manager of Cadillac and a vice-president of General Motors, makes it clear that future products featuring the famous (and recently revamped) laurel wreath will meet the "three top drivers of consideration" and then some.
Since the car-buying experience is about more than product these days, particularly in the luxury car segment, Cadillac is also considering a wholesale change in the way it sells and services that product. Everything about the experience will be guided by the tone set down in a Brand Book (colors, textures, sounds, etc), and it's possible that marked upgrades in how owners are treated (such as service pickup and delivery) could be instituted.
Serious renovations of the product as well as the process suggest that Cadillac has moved some considerable distance from its last recorded sighting by the public.