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Canadian drivers mostly unfamiliar with common vehicle safety features

Canadian drivers mostly unfamiliar with common vehicle safety features

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Incredibly enough, only one out of three Canadian drivers is familiar with today's basic vehicle safety features. Yet, consumers identify safety as a priority when purchasing a new car.

With the exception of ABS and traction control, nearly 70% of Canadians don't know how systems like adaptive headlights and collision warning work.

Toyota Canada and the Traffic Injury Research Foundation (TIRF) are therefore launching Brain on Board, a public education program to encourage people across the country to learn more about modern vehicle safety features.

"If a driver is unfamiliar with how a car's safety features work -- or even what certain dashboard symbols mean -- there may be more safety benefits that could be realized," said Robyn Robertson, TIRF President and CEO.