Chevrolet Announces Competitive Pricing for New 2006 Impala

Cleaned Up and Ready for Duty

Chevrolet showed its aggressive side when announcing pricing for its updated 2006 Impala this week, doing everything it

The new 2006 Impala was first introduced at the Greater Los Angeles Auto Show by General Motors North America President Gary Cowger. (Photo: General Motors of Canada)

can to make sure buyers who might be looking elsewhere stay with the brand instead. And if they buy into the new Impala, they'll save a cool $1,720 when purchasing the base LS model, at $24,685 compared to the 2005 price of $26,405. Move up scale a bit and the intermediate trim LTZ starts at $29,840, while the top-line V8-powered SS performance model is available at $32,855.

Due to Chevy's pricing strategy, plus the 2006 Impala's improved performance, all-new interior and updated styling, it's quite possible the car will find a much broader spectrum of buyers than it currently enjoys.

"The '06 Impala and Monte Carlo deliver more of what customers want from a large sedan or coupe - uncompromising roominess, but with the performance and styling of a sports car," commented Chevrolet general manager Brent Dewar.

Chevy has cleaned up the look of both the Impala and Monte Carlo, with each appearing nearly identical to one another from the front. A thin, horizontal grille opening is understated, yet adds a sporty

GM is expecting the new Impala to attract a much broader spectrum of buyers. (Photo: General Motors of Canada)

touch to what is otherwise a fairly conservative design. SS models get a racier lower valance that integrates a second horizontal grille opening, filled with a black-diamond crosshatch pattern - a treatment that mirrors that in the upper SS grille.

Both cars feature large, wrap-around headlight clusters integrating three independent lighting units each, creased to conform to the sculpted lines of the hood and front fenders. And that's about where the similarities end, with the 4-door Impala featuring more conservative sheetmetal from front to back, not unlike a cleaner looking Honda Accord.