Chrysler Adds New Value-Priced Pacifica to Take on Competitors

Ford Freestyle Poses a Serious Threat to Pacifica Sales

It's no news that Chrysler Group fumbled its launch of the now popular Pacifica. Slick TV ads featuring Grammy winning

It's no secret that Chrysler dropped the ball during the launch of the Pacifica. (Photo: Rob Rothwell, Canadian Auto Press)

jazz vocalist Diana Krall in Canada and Canadian-born and raised Celine Dion in the U.S., did little to pull value conscious buyers into Chrysler's dealerships. Those that showed up were met by an extremely well designed crossover SUV, so fully featured that it was priced beyond the reach of Chrysler's traditional clientele.

Chrysler responded quickly by offering a de-contented version featuring front-wheel drive instead of all-wheel drive and cloth upholstery instead of leather. The price came down and sales went up, even of the top-line model. Currently it's one of the most popular luxury crossovers available.

Now, with Ford preparing its new Freestyle crossover for a full-scale assault on North America, Chrysler will introduce a new value-added 5-occupant version of the Pacifica dubbed the Highline, at a reduced MSRP of $35,965.

With the introduction of the value-added 5-occupant Highline version, the previous base model has been renamed the Touring. (Photo: DaimlerChrysler Canada)

The previous base model has been renamed the Touring, and starts at $38,600, while the top-tier Pacifica Limited is available for $48,550.

"The addition of the new Highline model to the Pacifica lineup allows consumers to get the utility and style of the Pacifica at a very attractive starting price," commented Ron Smith, Vice President Marketing, DaimlerChrysler Canada. "With an entry level model priced at $35,965, a mid-level six-passenger Touring model and the premium Pacifica Limited, Chrysler offers customers more flexibility to get into the model that best meets their needs."