PEBBLE BEACH, Calif. — Continuing its industry- leading track record of taking breakthrough vehicle concepts to reality, the Chrysler Group today announced its intention to build a production version of the Chrysler Crossfire concept car.
Voted one of show-goers' favorite concept cars on this year's auto show circuit, the Chrysler Crossfire — which combines American spirit and power with international flair and proportions — was unveiled at the 2001 North American International Auto Show, in Detroit this past January.
"You could just see the pure emotion in show-goers' reaction to the Chrysler Crossfire," said Wolfgang Bernhard, Chief Operating Officer of the Chrysler Group. "Their eyes lit up with enthusiasm. They didn't 'ask' if we were going to build it; they practically 'demanded' that we build it. We believe this will be another home run for us, and we will make sure the production version of the Chrysler Crossfire captures the emotion and character of the concept car."
The production version of the Crossfire concept will give the Chrysler brand another exciting and aspirational vehicle — joining the Chrysler PT Cruiser, 300M, Town & Country and Prowler — and reinforce the brand's expressive and innovative appeal.
As an image car, Crossfire represents Chrysler Group's flexibility and speed in decision-making. It also proves that the company's product pipeline is full, with more unexpected and aspirational vehicles to come.