TORONTO- The Chrysler brand today announced a uniquepartnership with jazz sensation Diana Krall that includes a major newadvertising campaign prominently featuring the artist and music from herlatest album "The Look of Love," which recently hit number one on the Canadianmusic charts.
This is the second phase of the Chrysler brand's "This is My Car"advertising campaign which aims to connect with consumers who love to drive.The campaign is about passion of design and engineering, as well as pride inownership. New TV spots and print ads for the 2002 Chrysler SebringConvertible, Chrysler Sebring Sedan and Chrysler 300M Special will air in thecinema and on network and cable television nationally.
"We are very proud of this new association with Diana and feel that shewill help us embrace the emotional connection customers feel when they see anddrive our Chrysler products," said Ed Brust, Chairman, President and CEO ofDaimlerChrysler Canada Inc.
"Diana Krall and the Chrysler brand are a perfect fit," said PearlDavies, Senior Manager - Chrysler/Jeep(R) Brand, DaimlerChrysler Canada."Diana Krall's music and indeed Ms. Krall herself represent that uniquelycompelling combination of refined grace, expressive style and romantic beautywhich guide the Chrysler Brand. We believe the Look of Love is uniquelyappropriate for Chrysler because... we've got the Look You'll Love."
"I am so excited to be working with Chrysler," said Diana Krall. "I havefond memories of driving in my dad's Chrysler LeBaron Convertible while I wasgrowing up on the West Coast of Vancouver," said Krall.