Color. When purchasing a brand new vehicle, car buyers rank color right next to make and model when formulating their new vehicle wish list. For 2003, Chrysler Group's color experts predict that silver, and new hues influenced by silver, will be popular in the new 2003 model year, which begins this fall.
"From automobiles to appliances, silver will be a strong color for many mainstream products," said Margaret Hackstedde, Director of Color, Fabric and Mastering Design, Chrysler Group. "In fact, one out of every four vehicles that we sell is silver. For the 2003 model year, we'll start to introduce fresh, new silver-influenced hues on our cars, trucks and minivans. Silver is a technical, refined color that reflects the continuing technology boom. We'll also see blue, along with a variety of blue shades, emerge as a popular color choice in 2003."
Chrysler color designers use the company's high-image concept vehicles to introduce new color ideas, concepts which have included street sensations such as Dodge Viper, Chrysler Prowler, PT Cruiser, and the all-new 2004 Chrysler Pacifica and Crossfire which will be available in early 2003. Much in the same fashion that these vehicles moved from concept to reality, well-received concept vehicle colors also make their way into production paint palettes.
"Similar to our designs, we want the colors of our vehicles to evoke a strong, passionate, emotional response," said Hackstedde. "We want our colors to enhance the dramatic curves and beautiful shapes of our vehicles."