Twelve DCX Customers to Join Twelve DCX Employees in Taking Home Tuition Money
DaimlerChrysler Canada is thrilled with the reaction of new car buyers to its Employee Pricing Plus promotion, a preemptive reaction to a similar initiative
launched by General Motors' U.S. division in June. While the self proclaimed "minivan company" - a designation the automaker may want to change to "muscle car company" due to its successful HEMI-powered lineup - was first to offer employee pricing in Canada, GM and Ford followed suit shortly thereafter and the race for new buyers has taken on an unprecedented pace.
But the Employee Pricing Plus promotion, of course, is only one small step by an automaker which has recently been making giant strides in new customer conquest sales and retaining the Chrysler, Dodge and Jeep owners it currently has.
"We see an industry that has been very volatile, I don't know if thisis going to make it any less volatile, but we fasten our seatbelts, webring our best products to the market and say to our customers, bring it on,"commented Mark Norman, DaimlerChrysler Canada's young, enthusiasticPresident and CEO.
And who could knock Norman for his willingness to be bold about Chrysler Group's
prospects. He currently has the most exciting product lineup in the history of the three brands he oversees, and some would argue, in the North American automotive industry at large.
But among clear home run products such as Chrysler's 300 and Dodge's Durango, Ram and expectedly, Charger, there are a number of models that, while still competitive in their various niches, hardly offer as much appeal and therefore, as much traffic to dealer showrooms.
With these models in mind, the Employee Pricing Plus promotion has taken care of reducing the 2005 stock, and to keep the momentum going DaimlerChrysler Canada has enhanced the offer with a unique scholarship program that should be intriguing for parents and students alike who are faced with stiff tuition fees prior to the 2005/2006 school year.
DaimlerChrysler Canada is thrilled with the reaction of new car buyers to its Employee Pricing Plus promotion, a preemptive reaction to a similar initiative
 |
| DaimlerChrysler may want to alter its self-proclaimed "minivan company" designation to "muscle car company" due to its successful HEMI-powered lineup. (Photo: Trevor Hofmann, Canadian Auto Press) |
But the Employee Pricing Plus promotion, of course, is only one small step by an automaker which has recently been making giant strides in new customer conquest sales and retaining the Chrysler, Dodge and Jeep owners it currently has.
"We see an industry that has been very volatile, I don't know if thisis going to make it any less volatile, but we fasten our seatbelts, webring our best products to the market and say to our customers, bring it on,"commented Mark Norman, DaimlerChrysler Canada's young, enthusiasticPresident and CEO.
And who could knock Norman for his willingness to be bold about Chrysler Group's
 |
| Among clear home run products such as Chrysler's 300 and Dodge's Durango, Ram and expectedly, Charger, there are a number of models that, while still competitive in their various niches, hardly offer as much appeal. (Photo: Trevor Hofmann, Canadian Auto Press) |
But among clear home run products such as Chrysler's 300 and Dodge's Durango, Ram and expectedly, Charger, there are a number of models that, while still competitive in their various niches, hardly offer as much appeal and therefore, as much traffic to dealer showrooms.
With these models in mind, the Employee Pricing Plus promotion has taken care of reducing the 2005 stock, and to keep the momentum going DaimlerChrysler Canada has enhanced the offer with a unique scholarship program that should be intriguing for parents and students alike who are faced with stiff tuition fees prior to the 2005/2006 school year.