DCX Canada's "You Could be a Millionaire" Promotion Offers Decent Odds of Winning
As a follow up to its successful employee pricing campaign which ran through the summer, DaimlerChrysler Canada has found a novel
way to lure would-be buyers into showrooms. Capitalizing on the current excitement among Canada's lottery players, the automaker is dangling the million dollar carrot before its customers, promising that one of them will be wealthy by the time the New Year begins.
DaimlerChrysler Canada's "You Could be a Millionaire" promotion is unique in the industry, and only time will tell if it creates enough excitement to spur on sales of new vehicles.
"You Could be a Millionaire is a simple and clear promotion that directly communicates how we think our customers
feel driving our newest Chrysler, Jeep or Dodge vehicles," commented Mike Accavitti, Vice President Marketing, DaimlerChrysler Canada. "I guarantee there will be one more name added to Canada's list of 450,000 millionaires before long and that person is going to be a Chrysler, Dodge or Jeep customer thanks to the You Could be a Millionaire promotion."
Getting the word out will be Canada's likeable mega star William Shatner, who currently portrays the fumbling, perverse Denny Crane of Boston Legal, as well as Discovery Channel's "How William Shatner Changed the World", a show that details how the hit series Star Trek, in which Shatner played Captain Kirk, paved the way for technologies commonly used today. Shatner will now be featured in a humourous TV campaign, including three 30 second TV spots that will debut on November 17, 2005.
As a follow up to its successful employee pricing campaign which ran through the summer, DaimlerChrysler Canada has found a novel
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| Buying a new Chrysler, Dodge or Jeep between now and January 3rd may not only make you feel like a millionaire when behind the wheel, but could also snare you a cool $1,000,000. (Photo: Trevor Hofmann, Canadian Auto Press) |
DaimlerChrysler Canada's "You Could be a Millionaire" promotion is unique in the industry, and only time will tell if it creates enough excitement to spur on sales of new vehicles.
"You Could be a Millionaire is a simple and clear promotion that directly communicates how we think our customers
 |
| Getting the word out will be Canada's likeable mega star William Shatner, currently portraying the fumbling, perverse Denny Crane of Boston Legal. (Photo: Boston Legal) |
Getting the word out will be Canada's likeable mega star William Shatner, who currently portrays the fumbling, perverse Denny Crane of Boston Legal, as well as Discovery Channel's "How William Shatner Changed the World", a show that details how the hit series Star Trek, in which Shatner played Captain Kirk, paved the way for technologies commonly used today. Shatner will now be featured in a humourous TV campaign, including three 30 second TV spots that will debut on November 17, 2005.