Hyundai revealed its innovative Santa Cruz crossover truck concept at the North American International Auto Show in Detroit, offering a completely new interpretation of truck utility for a new generation of buyers, especially Millennials, who represent the second-largest population of car buyers.
“The Santa Cruz crossover truck concept meets the unspoken needs of a growing Millennial lifestyle we call ‘Urban Adventurers’,” said Mark Dipko, Director of Corporate Planning at Hyundai Motor America. “This new crossover allows them all the expandable utility they need throughout their active week, from work-life professionalism, to social interests, to a whole variety of outdoor pursuits, without the typical compromises they have come to expect from the industry’s current product offerings.”
The unique and boldly styled Hyundai Santa Cruz features oversized wheels, an hexagonal grille with cascading lines framing the sides, as well as an expandable bed that can be easily reconfigured for longer cargo using a unique drawer-like sliding function. Moreover, the wheel arches, roof, and bed rails offer convenient tie-down cleats for securing cargo of all shapes and sizes. As for the cabin, rear-hinged rear doors integrate seamlessly with the front door design to allow easy access to the rear seats.
Under the hood of the Hyundai Santa Cruz is a 2.0L turbodiesel powertrain delivering 190 horsepower and 300 lb-ft of torque through Hyundai’s HTRAC all-wheel drive system.
Will we ever see it on the road? Don't get your hopes too high...