Infiniti’s has denied in Montreal that next year’s Renault V6 turbo engines would be rebranded as so.
Infiniti, the Renault-linked Nissan's luxury division, is already Red Bull Racing’s title sponsor.
A rumour emerged on May 24 about the possibility of seeing Red Bull-Infiniti F1 cars on the track next year.
Andreas Sigl, Global Director, Infiniti Formula One told Auto123.com that the rumour was not true.
“We have no intentions of rebranding the Renault V6 turbo engines next year.
"When we came into the sport, some people expected us to rebadge the current V8 Renault engine. We refused to do it because the fans and the public in general are no fools and we didn’t want to create confusion with a simple rebrand.
"We certainly didn’t want to put decals on the cam covers and tell the world ‘this is an Infiniti engine”, Sigl said.
“Additionally, being the title sponsor of the Red Bull team has been highly profitable [as] it is a very good return on the investment.
"When we started in F1 in 2011, very few people outside of North America knew what Infiniti was; that it was a performance and premium brand, making luxury cars.
"This awareness has grown tremendously thanks to our partnership with Red Bull Racing”, he concluded.
Infiniti, the Renault-linked Nissan's luxury division, is already Red Bull Racing’s title sponsor.
A rumour emerged on May 24 about the possibility of seeing Red Bull-Infiniti F1 cars on the track next year.
Andreas Sigl, Global Director, Infiniti Formula One told Auto123.com that the rumour was not true.
“We have no intentions of rebranding the Renault V6 turbo engines next year.
"When we came into the sport, some people expected us to rebadge the current V8 Renault engine. We refused to do it because the fans and the public in general are no fools and we didn’t want to create confusion with a simple rebrand.
"We certainly didn’t want to put decals on the cam covers and tell the world ‘this is an Infiniti engine”, Sigl said.
 |
| Photo: WRi2 |
“Additionally, being the title sponsor of the Red Bull team has been highly profitable [as] it is a very good return on the investment.
"When we started in F1 in 2011, very few people outside of North America knew what Infiniti was; that it was a performance and premium brand, making luxury cars.
"This awareness has grown tremendously thanks to our partnership with Red Bull Racing”, he concluded.