Wishing well to women on the International Women's Day is customary, but this year Fiat has opted for a shift in tradition. A video, which shows a 500 without all the innovations that are the fruit of female ingenuity, was created together with the Leo Burnett Italia agency.
The film is a special take on the relationship between women and motors and does justice to the fundamental technical contributions of women.
The automaker points out that American chemist Edith Flanigen’s discoveries on mineral catalysts made fuel cleaner and safer, actress and inventor Hedy Lamarr and her studies were fundamental for perfecting the GPS, and a woman first came up with the idea of a heating system in cars.
This video is dedicated to all women:
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