That in itself, is an extraordinary achievement, but then again, Rowswell must now be getting somewhat used to amazing things happening in his life. After all, in 2006, the Canadian Olympic Committee named Rowswell as the Canadian Team attaché for the 2008 games to be held in Beijing.
Then, earlier this year, the Canadian Governor General announced Rowswell as a new member of the prestigious Order of Canada.
All this, and yet this 41 year-old family man (who looks more like 30) still has his feet firmly planted on Mother Earth. He comes across as a warm, approachable man, and appears to be constantly smiling. In my opinion, it is no doubt this friendly persona which has helped contribute to his amazing career success so far. I also feel that Ford couldn't have found a better spokesperson for their new Chinese campaign.
I recently visited their new website www.chinese.ford.ca and although I do not understand the Chinese language, it is not hard to see the major role which Rowswell plays. The site appears to be a rather entertaining site with interactive features and sound, and as I could not tell myself, I asked Mark if the site had any comedy aspect to it. He said that there wasn't at the moment, although he wouldn't rule that out as a possibility in the future.
I feel that Ford has found an amazing opportunity through Rowswell to reach the Chinese market in Canada. This new marketing strategy is an extremely clever idea, and you have to give kudos to Ford for coming up with this. Obviously, from their point of view, this is a marketing project which has been mostly designed to help sell more products.
However, after talking with Rowswell, one gets the impression that there is maybe more to it than that. I got the feeling that he is just as interested in "building bridges" and helping out his Chinese friends in Canada. Possibly, he sees this as a way of repaying the success which he has achieved with the Chinese people in their homeland.
If I am right, and that comes across in this campaign, I can see a bright future ahead for Ford in the Chinese segment of the market. I also see this as a huge leap ahead of their competitors; after all, where are they going to come up with another spokesperson of Rowswell's caliber?
Yes, I like this idea, in fact, I can't think of a better way than this to help our Chinese newcomers to find their feet (or rather their wheels) in Canada.
Then, earlier this year, the Canadian Governor General announced Rowswell as a new member of the prestigious Order of Canada.
All this, and yet this 41 year-old family man (who looks more like 30) still has his feet firmly planted on Mother Earth. He comes across as a warm, approachable man, and appears to be constantly smiling. In my opinion, it is no doubt this friendly persona which has helped contribute to his amazing career success so far. I also feel that Ford couldn't have found a better spokesperson for their new Chinese campaign.
I recently visited their new website www.chinese.ford.ca and although I do not understand the Chinese language, it is not hard to see the major role which Rowswell plays. The site appears to be a rather entertaining site with interactive features and sound, and as I could not tell myself, I asked Mark if the site had any comedy aspect to it. He said that there wasn't at the moment, although he wouldn't rule that out as a possibility in the future.
I feel that Ford has found an amazing opportunity through Rowswell to reach the Chinese market in Canada. This new marketing strategy is an extremely clever idea, and you have to give kudos to Ford for coming up with this. Obviously, from their point of view, this is a marketing project which has been mostly designed to help sell more products.
However, after talking with Rowswell, one gets the impression that there is maybe more to it than that. I got the feeling that he is just as interested in "building bridges" and helping out his Chinese friends in Canada. Possibly, he sees this as a way of repaying the success which he has achieved with the Chinese people in their homeland.
If I am right, and that comes across in this campaign, I can see a bright future ahead for Ford in the Chinese segment of the market. I also see this as a huge leap ahead of their competitors; after all, where are they going to come up with another spokesperson of Rowswell's caliber?
Yes, I like this idea, in fact, I can't think of a better way than this to help our Chinese newcomers to find their feet (or rather their wheels) in Canada.