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GENERAL MOTORS BUILDS MOMENTUM IN J.D. POWER AND ASSOCIATES 2001 APEAL STUDY

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Khatir Soltani

Detroit — New-vehicle owners find excitement and delight with General Motors Corp. cars and trucks, according to J.D. Power and Associates 2001 Automotive Performance, Execution and Layout (APEAL) Study. GM nameplates captured the top ranking in three of four SUV segments; and ties for the top ranking in the premium sports car category — improving upon last year's study with the highest number of top-ranked models among the big three that consumers consider to be "most appealing."

The 2001 APEAL study, now in its sixth year, comprises eight specific areas of vehicle performance and design, including more than 100 attributes that uncovers what owners like and dislike about their new vehicles.

Pontiac Aztek, Chevy Trailblazer and Cadillac Escalade capture top rankings, in the highly competitive entry, midsize and luxury SUV segments, respectively. Aztek owners gave the Aztek the highest or second highest scores in almost every APEAL component measure. According to the 2001 APEAL study, owners praised Aztek's powertrain, sound system and interior comfort features-three of the most important APEAL categories-pushing the model's customer appeal ahead of the pack in the entry SUV market.

The all-new 2002 Chevy TrailBlazer captured the midsize SUV segment with high praise for its fuel economy, engine, transmission and quietness over harsh bumps.

In the luxury SUV segment, the completely redesigned 2002 Cadillac Escalade, sets a new standard for luxury. The SUV's passing power at highway speeds and sound system especially pleased owners.

Khatir Soltani
Khatir Soltani
Automotive expert
  • Over 6 years experience as a car reviewer
  • Over 50 test drives in the last year
  • Involved in discussions with virtually every auto manufacturer in Canada