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Genesis’ new Chief Designer used to work at Bugatti

Smart move by Hyundai’s design-driven luxury brand By ,

In line with its strong focus on design, Hyundai’s new luxury brand, Genesis, has been recruiting top designers as well as young talents from all over the world.

The latest is a former Bugatti designer, Alexander Selipanov, who’s been appointed to the newly created role of Chief Designer at the Global Genesis Advanced Studio located in Europe.

"I am sincerely excited about this opportunity, because it will be a new chapter in my career. As I have been working with well-established brands so far, Genesis is a new and refreshing challenge to me," he said. "In addition, I am also honoured to join this exciting journey, as it is a very rare chance to launch a luxury automotive brand and be part of its history. With growing expectations and curiosity around Genesis, I cannot wait to contribute my expertise and passion to the brand."

Selipanov will start working at Genesis in January 2017, and he will report directly to Luc Donckerwolke, Head of Genesis Design.

Learn more about the newly launched Genesis brand, and don’t miss our 2017 Genesis G90 First Drive review.