People appreciate the practicality of minivans (the sliding rear doors, the low step-in, the interior height), Kretz found during research, but they move to SUVs for image. Apparently, there are too many men who are threatened by the notion that other people might think they're a husband and father if they're driving a minivan. If this notion doesn't make sense to you either, you're probably too secure about your sexuality.
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| "These vehicles will appeal to a lot of people who fundamentally realize they need the practicality and the convenience and the safety of a mid-van, but would rather be seen in an SUV." (Photo: General Motors) |
Whatever causes this buyer concern, Kretz said "We believe we've addressed that issue. These vehicles will appeal to a lot of people who fundamentally realize they need the practicality and the convenience and the safety of a mid-van, but would rather be seen in an SUV."
As a result, the CSV is essentially a minivan package in an SUV form. Only two of the models were shown to the media in advance of their debut at the Detroit auto show in January, but it's clear that Kretz and the rest of the GM team have done a good job of making this transformation.
Giving the CSVs an SUV look involved exposing the C-pillar, squaring up the front end, lowering the ride height, enlarging the wheels and tires, making an optional roof rack available, and giving them "strong exterior styling cues that suggest power and strength."
This all worked pretty well, particularly with the Terraza, though the SUV illusion tends to evaporate when the sliding doors are open. Still, these two vehicles are a lot more expressive looking than any of the mid-vans on the market from any company, particularly with the optional roof rack.