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Grand-Am: A Healthy Series in Constant Growth

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Khatir Soltani
The Grand-Am Series can say mission accomplished. At a time where many series disappear as a result of a lack of sponsors or interest in the sport, Grand-Am succeeded not only in surviving, but in growing: more cars, more sponsors, increased attendance and television ratings are all signs that the sanctioning body is no where near its death.

Race attendance has been up at almost every race so far this season with record breaking crowds in the last two stops at Barber Motorsports Park and Virginia International Raceway.

To a close relationship with SPEED will be added a new partnership with MRN this year. Radio will therefore add to television in the hope of brigning the series success to an even broader crowd.

Rolex, Crown Royal and SunTrust continue to fund the serie as main sponsors adding to the teams, own sponsors. Continental Tire who last year became the main sponsor of the Grand-Am Sports Car Challenge, which counts an average 65 cars each time it hits the track.

Ford, Mazda, Porsche, BMW and MINI continue to showcase their brand in the Rolex series (average of 35 cars per race) as well as the Sport Car Challenge.

Khatir Soltani
Khatir Soltani
Automotive expert
  • Over 6 years experience as a car reviewer
  • Over 50 test drives in the last year
  • Involved in discussions with virtually every auto manufacturer in Canada