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HONDA REVISES NORTH AMERICAN BUSINESS STRATEGY

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Khatir Soltani
Honda has consistently followed a strategy of "small-born", which by definition has meant starting production in the local community on a modest scale and growing on a measured basis to meet customers requirements. In 1986 Honda became the first Japanese automaker to manufacture automobiles in Canada, with an initial capacity of 40,000 units. From this initial beginning Honda has continually expanded its manufacturing capacity to meet the growing needs of its customers. "Today's announcement to further increase our capacity to 390,000 units is just one more step in our growth and our commitment to satisfying the needs of our Canadian customers and dealers", said Takagi.

Honda Canada also exports Canadian made vehicles to the United States and Japan plus 10 other countries thus helping to fulfill the global requirements of Honda customers.

Honda, meeting the needs of Canadian consumers with a diverse line-up of automobiles, light trucks, motorcycles, ATV's, marine and power equipment.
Khatir Soltani
Khatir Soltani
Automotive expert
  • Over 6 years experience as a car reviewer
  • Over 50 test drives in the last year
  • Involved in discussions with virtually every auto manufacturer in Canada