A recent study by Polk, which specializes in automotive intelligence and marketing solutions, shows that women are driving increased new car sales in the United States.
In 2010, 38.5 percent of all new light-duty vehicles were registered to women – a 2.5-percent rise compared to 2006. Ethnic women (African American, Asian and Hispanic) have increased their vehicle purchase share by 4.7 percent during the same period.
Toyota is the most popular brand among women at 15.7 percent, followed by Honda (14.0), Ford (10.0), Chevrolet (8.9) and Nissan (8.8).
Meanwhile, 47.9 percent of all MINIs are sold to women. The English brand is followed by Kia (46.8), Honda (46.0), Nissan (45.5) and Subaru (45.0).
Clearly, women represent a substantial market for automakers, which justifiably invest more and more time and financial resources to win them over. Nowadays, women are synonymous with profits.
So gentlemen, don't be offended if you go to a car dealership and the sales representative focuses on your significant other. It's just that they've finally realized her major role and influence in the shopping process and, ultimately, your purchase decision.
Source : Polk
In 2010, 38.5 percent of all new light-duty vehicles were registered to women – a 2.5-percent rise compared to 2006. Ethnic women (African American, Asian and Hispanic) have increased their vehicle purchase share by 4.7 percent during the same period.
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Toyota is the most popular brand among women at 15.7 percent, followed by Honda (14.0), Ford (10.0), Chevrolet (8.9) and Nissan (8.8).
Meanwhile, 47.9 percent of all MINIs are sold to women. The English brand is followed by Kia (46.8), Honda (46.0), Nissan (45.5) and Subaru (45.0).
Clearly, women represent a substantial market for automakers, which justifiably invest more and more time and financial resources to win them over. Nowadays, women are synonymous with profits.
So gentlemen, don't be offended if you go to a car dealership and the sales representative focuses on your significant other. It's just that they've finally realized her major role and influence in the shopping process and, ultimately, your purchase decision.
Source : Polk