• Hyundai Canada is bringing in Tucsons from Mexico instead of from the U.S.
With U.S. import tariffs hitting the auto industry hard, automakers must find ways to reduce their impact on consumers. Those consumers will pay more for their vehicles, there'S little doubt of that, but the goal for manufacturers obviously remains to sell products, not to see them piling up in dealerships at prices that are way too high.
Hyundai has just announced a measure that will reduce the impact on Canadian consumers of at least one model, the Tucson SUV.
Hyundai Canada imported 3,598 Tucsons from its U.S. assembly plant in Montgomery, Alabama, in the first three months of 2025. In contrast, 4,637 units of the Tucson that entered Canada came from overseas. None came from Mexico.
Now that Canada has imposed counter-tariffs on U.S.-made vehicles in direct response to U.S. tariffs, U.S.-made Tucsons will likely see their prices rise in Canada. To get around this, the company will bring in more units from Mexico, whose exports are not affected by Canada's counter-tariffs.
Hyundai Canada confirmed the change in sourcing, but declined to say how many vehicles would be affected.
"Production of certain Tucson (gasoline) models destined for the Canadian market has been moved to Mexico. We continue to monitor the potential impact of tariffs on all models and remain prepared to adjust as necessary," said Brad Ross, a company spokesman, via email to Automotive News.
In the U.S., we can expect the opposite to happen. Some of the Tucsons sold in the U.S. originated in Mexico. Production of those will be moved to the U.S.
