Hyundai and WaiveCar used the occasion of the Los Angeles Auto Show to announce a new partnership that will see the all-new Hyundai IONIQ included in the pilot project for a new car-sharing program. WaiveCar, a company specializing in car-sharing of electric vehicles funded by ad revenue, will offer the carmaker’s new compact electric car to users for free, for two-hour periods. Drivers who keep the car longer than that will then pay a minimum of $5.99 USD per hour for the service.
Starting in early 2017, users will have access to 150 Hyundai IONIQ cars, which will be covered in advertising from a variety of sponsors. The cars will sport a 4G-connected roof-mounted display panel that will show ads targeted according to location and the time of day. Depending on results produced by the pilot program, 250 additional vehicles will be deployed by the end of 2017 in other cities.
Users will be able to reserve their Hyundai IONIQ using an Apple CarPlay or Google Android Auto app.
Hyundai also unveiled an IONIQ Autonomous concept at the Los Angeles Auto Show, and announced that two of the vehicles will be available on demonstration at the Consumer Electronics Show (CES) in Las Vegas next January.