Prior to its arrival, the Korean brand was primarily known for building inexpensive compact cars. The Santa Fe opened doors to an entire new group of car buyers, and offered them a new choice in the small crossover segment.
“When the 2001 Santa Fe launched in the United States 13 years ago, not only was it Hyundai's first SUV, but it was one of the first compact crossovers on the market -- just behind Toyota RAV4 and Honda CRV,” said John Krafcik, president and CEO of Hyundai Motor America. “It was a bold move that paid off and helped position Hyundai as a brand that could innovate in design and package, not just value and warranty.”
This year, Hyundai will build nearly 500,000 vehicles in the U.S., and sell over 700,000.
|Photo: Philippe Champoux|