And with Toyota gaining six new customers for every one it loses, and Honda managing to pull in four new buyers for every
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| Chrysler Group has recognized that it needs to be different in order to survive against the Japanese. (Photo: Trevor Hofmann, Canadian Auto Press) |
But the number three domestic should be commended for taking bold steps to remedy the problem. While Chrysler Group sells fewer units than either GM or Ford, the one, two domestic players respectively, it has recognized that it needs to be different in order to survive against the Japanese. Rather than building Camry clones, a criticism GM has been labeled with, Chrysler Group has brought out new cars, such as the 300C, Dodge Magnum and new Charger, that have turned the market on end, stirring up passion among North American buyers, as well as some Europeans, while doing their part to revitalize national pride in the auto sector - a job
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| The only thing that will save the U.S. auto industry, meaning the Big 3, is a return to building new cars people actually want to own. (Photo: Alexandra Straub, Canadian Auto Press) |
Truly, as witnessed by Chrysler Group's recent success, the only thing that will save the U.S. auto industry, meaning the Big 3, is a return to building new cars people actually want to own. GM, Ford and Chrysler Group are still managing to keep hold of the large light truck market, but it's effectively lost grip of the car segment. New models, such as the Chevrolet Cobalt and Pontiac G6 show that GM can still show up at the party, while Ford's 2005 Mustang has seen a whirlwind of sales activity and new Five Hundred is a much better car than any previous Ford sedan, but much is needed if the bowtie and blue oval brands expect to put a stop to its sliding market share, let alone gain any back.