INFINITI has announced two-time NBA MVP Stephen Curry as its new global brand ambassador, beginning with a campaign for the launch the new Q50 sports sedan this summer.
Considered one of the greatest shooters in basketball history, Curry recently helped lead the Golden State Warriors to their second NBA championship in three years. His outstanding achievements and personal ambition to be at the top of his profession embody the spirit of INFINITI's new brand positioning "Empower the Drive," the company claims.
"Stephen Curry's drive to continue to set new benchmarks both on and off the court is an ideal parallel to the attributes of the INFINITI brand,” remarked Roland Krueger, Chairman and Global President, INFINITI Motor Company. “Just like INFINITI, he never stops pushing himself. We see the same dedication every day from our team who works tirelessly to exceed the expectations of our customers around the world. This partnership celebrates a shared drive to continue to change the game."
"INFINITI is a brand that I've known and admired because of its strong heritage of performance, design and ground-breaking technologies,” said Curry. “I'm drawn to their brand values and passion for their craft and thrilled to be working with INFINITI to help tell stories of people who are driven to do more to realize their potential."