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Interbrand releases 15th annual Best Global Brands report

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Interbrand today released its 15th annual Best Global Brands report. While Apple (No. 1) and Google (No. 2) dominate the rankings, automakers like Toyota (No. 8) and Mercedes-Benz (No. 10) managed to crack the top 10.

When determining the top 100 most valuable brands each year, Interbrand examines three key aspects that contribute to a brand’s value:
  • The financial performance of the branded product and service;
  • The role the brand plays in influencing customer choice;
  • The strength the brand has to command a premium price or secure earnings for the company.
Here are the various automakers that appear in the rankings:

BRAND2014 RANK% CHANGE IN BRAND VALUE
Toyota820.00%
Mercedes-Benz108.00%
BMW117.00%
Honda2017.00%
Volkswagen3123.00%
Ford3918.00%
Hyundai4016.00%
Audi4527.00%
Nissan5623.00%
Porsche6011.00%
Kia7415.00%
Chevrolet8210.00%
Harley-Davidson8713.00%
Land Rover91NEW

Source: Interbrand