James C. Schroer, Executive Vice President of DaimlerChrysler Corporation Global Sales and Marketing, commented, "Teaming Sprinter with Dodge creates a brand new force in the marketplace. Adding Sprinter vans to the Dodge line-up is an important part of our strategy to add incremental sales across all of our brands in the next few years. Sprinter will expand and enhance the Dodge product offering, providing Dodge dealers new opportunities to grow their customer base by marketing products that have been successful the world over," added Schroer. "Clearly, this new combination is yet another example of the benefits of the DaimlerChrysler merger."
"Sprinter will be an important addition to our Dodge brand," said Ed Brust, Chairman, President and CEO of DaimlerChrysler Canada Inc. "We firmly believe that the unique features of Dodge Sprinter will make it an ideal vehicle to meet the commercial requirements of many Canadian consumers."
A new standard in passenger and cargo vehicles, Sprinter raises the bar on efficiency, ergonomics, safety, reliability and quality. As the market leader in its class in Europe, Sprinter is one of the most successful products of the entire DaimlerChrysler Commercial Vehicles Division. With its large capacity and a powerful and economical engine, it easily stands out among the competition as a unique, premium product. Coupled with a host of attractive product benefits such as its impressive fuel mileage, all this translates into a competitive advantage for DC Vans' core customer base of fleet owners, retailers, delivery companies and other vocational service companies.