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It happened on October 31st: Toyopet hits U.S. market

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On October 31st, 1957, the Americans discovered the Toyopet brand, aka Toyota. While the Japanese manufacturer today has a stronghold on the U.S. market, it wasn't always the case.

Despite its affordable prices, Toyopet failed to meet expectations in terms of build quality and comfort. The company later admitted that its cars were noisy and produced troubling sounds under acceleration. In 1965, only 2,314 units were sold.

Then came the Corona, sold under the Toyota name, which helped Toyota become the second largest foreign automaker in the U.S., behind Volkswagen.

Over the years, Toyota cars have gained a stellar reputation for safety, reliability, and fuel economy.

Source: Le Devoir

Toyota Toyopet
Photo: Toyota