Yet this original profile conceals an evolution of the 2009 XJ platform, which no one is actually talking about. Proof positive that the rejuvenation was a success.
Distinctive traits
However, the new XJ retains some now-familiar characteristics, such as two wheelbases, one short and one long (meeting 60 to 70% of the demand in Canada). Same thing for the all-aluminum structure of the platform and body.
On the other hand, the automaker is counting on meaty high-tech equipment to peak buyer interest. That’s why every XJ sold in the country will boast virtual instruments displayed on a 12.3-inch screen. In the same vein, standard equipment includes front and rear heated seats, a four-zone air conditioning system and a 600-watt stereo.
This new XJ will also be rolling out of dealerships with a standard panoramic sunroof that perfectly complements its low-slung, slender lines and brightens up the cabin while suggesting increased space.
On the practical side, the now 520-litre trunk (11% larger) can house two extra-large suitcases side by side.
Higher price, richer appointments
The 2010 XJ is pricier than the outgoing models. But that doesn’t worry the brand’s marketing manager in the least. “Buyers in this segment are more sensitive to value than to price,” explains Majewski.
The brand’s Canadian strategists also believe that the “pure” British origin of the cars and their sumptuous interior will contribute to their commercial success. In fact, the automaker offers an impressive range of colours, wood trim and leather, a variety that does justice to a high-luxury product.
Canada says no to Dual View
At the world launch, Jaguar made much ado about the new 8-inch Dual View touch screen. The high-definition projection system allows passengers to watch movies or tv shows while the driver consults, on the same screen, information about the car’s operation or data provided by the navigation system.
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| All the 2010 XJs will be equipped with virtual instruments and a panoramic sunroof. |
Distinctive traits
However, the new XJ retains some now-familiar characteristics, such as two wheelbases, one short and one long (meeting 60 to 70% of the demand in Canada). Same thing for the all-aluminum structure of the platform and body.
On the other hand, the automaker is counting on meaty high-tech equipment to peak buyer interest. That’s why every XJ sold in the country will boast virtual instruments displayed on a 12.3-inch screen. In the same vein, standard equipment includes front and rear heated seats, a four-zone air conditioning system and a 600-watt stereo.
This new XJ will also be rolling out of dealerships with a standard panoramic sunroof that perfectly complements its low-slung, slender lines and brightens up the cabin while suggesting increased space.
On the practical side, the now 520-litre trunk (11% larger) can house two extra-large suitcases side by side.
Higher price, richer appointments
The 2010 XJ is pricier than the outgoing models. But that doesn’t worry the brand’s marketing manager in the least. “Buyers in this segment are more sensitive to value than to price,” explains Majewski.
The brand’s Canadian strategists also believe that the “pure” British origin of the cars and their sumptuous interior will contribute to their commercial success. In fact, the automaker offers an impressive range of colours, wood trim and leather, a variety that does justice to a high-luxury product.
Canada says no to Dual View
At the world launch, Jaguar made much ado about the new 8-inch Dual View touch screen. The high-definition projection system allows passengers to watch movies or tv shows while the driver consults, on the same screen, information about the car’s operation or data provided by the navigation system.
 |
| At the world launch, Jaguar made much ado about the new 8-inch Dual View touch screen. |