Kia Hits Paris with Stylish Sport Concept

The driver-focused interior of the Sport is a complete world away from mass-produced Kias. Nearly all surfaces of the

A vehicle like the Sport would definitely increase Kia's presence in Western Europe, and at least be as fitting in North America. (Photo: Kia Motors America)

surprisingly rooming cockpit are swathed in a mix of orange and dark gray leather, including the door panels, upper and lower dashboard and even the steering wheel. Polished metal trim harmonizes with the sporty theme, used to accent the steering wheel, pedals, shift-knob and the center console, the latter with its DVD navigation, climate control and large-format LCD screen.

"The bold, bright Kia Sport concept car is another milestone in Kia's journey to become a top 5 global car maker," commented Jean Charles Lievens, Vice President of Kia Motors Europe. The Sport was designed specifically to attract European customers who are in their 20s and 30s, who live active lifestyles. Such a vehicle would definitely increase Kia's presence in Western Europe, and at least be as fitting in North America, especially considering a recent onslaught of European-inspired Asian subcompacts.