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Land Rover recreates original 1948 production line

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Land Rover has built an authentic replica of the production line used to manufacture its first 4x4 in 1948. The ‘Defender Celebration Line’ re-creates in detail how the first Series I Land Rover was assembled at the Solihull manufacturing plant just after World War II. 

Some 20,000 people are expected to visit the new attraction, which opened to the public today, before U.K. production ends this year. They will get to see replica models in various stages of production, each one meticulously built using identical parts and in precisely the same way as the original Series I.

The Celebration Line is located in the heart of the Defender production line which is housed inside one of the original production buildings at Jaguar Land Rover’s Solihull factory. The opening of the attraction marks the start of a year of celebration as the Defender enters its final year of production in the UK. 

“Land Rover has a rich heritage based around the Series I and Defender models, and we wanted to create something extra special that would give visitors and enthusiasts a unique insight into how it all started back in 1948, said Jaguar Land Rover Heritage Director, John Edwards.