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March 2012 Sales

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Khatir Soltani
Could the bold and unique design of the sexy Range Rover Evoque explain the spectacular 56% sales increase at Land Rover over March 2011? Meanwhile, Mazda can brag about selling 34% more cars than a year ago, quite possibly because of its all-new 2013 Mazda CX-5 and fuel-efficient SKYACTIV technologies. Looks like innovation does pay off.

As for the Germans, Audi, BMW, Volkswagen, Mercedes-Benz, and Porsche fared pretty well in March with a jump of 22%, 18%, 11%, 5%, and 3%, respectively. MINI is still on a roll (29%), while Kia is showing no signs of slowing down (22%).

Positive sales numbers were also recorded at Nissan (10%), Hyundai, Chrysler and Mitsubishi (all at 8%), Infiniti (6%), and Subaru (3%).

On the other hand, Ford (-3%) and Jaguar (-4%) posted a second consecutive loss in March. Things aren't so bad, though, especially with spring in full swing and a 2013 model year bringing attractive new products.

MarchCurrent MonthYTD
 2012201112/112012201112/11
Acura9021389-35.1%26172870-8.8%
Audi1913156822.0%4823391323.3%
BMW2725230918.0%6214532716.7%
Chrysler22545207948.4%554204948112.0%
Ford2467425511-3.3%5510155891-1.4%
General Motors2268424505-7.4%49901513482.8%
Honda1284113804-7.0%291772417320.7%
Hyundai12605116688.0%29331270528.4%
Infiniti8828276.7%1806160712.4%
Jaguar8084-4.8%154166-7.2%
Kia6628539422.9%150461231322.2%
Land Rover46229556.6%110068361.1%
Lexus12881412-8.8%29592977-0.6%
Mazda7779578734.4%162411364519.0%
Mercedes-Benz332531625.2%7614661915.0%
MINI48037029.7%101776033.8%
Mitsubishi204618958.0%505048663.8%
Nissan8535772610.5%193041669215.6%
Porsche2272193.7%5405223.4%
Saab37-57.1%920-55.0%
smart78126-38.1%239282-15.2%
Subaru279127003.4%656962185.6%
Suzuki475577-17.7%12351336-7.6%
Toyota1605416257-1.2%374273322312.7%
Volkswagen5064453611.6%117121063410.1%
Volvo66456317.9%13531382-2.1%
Light Vehicle Sales1577501534852.8%3619593340008.4%
Passenger Car73645691636.5%16108514072914.5%
Light Truck8410584322-0.3%2008741932713.9%
GM/Ford/Chrysler Nameplates6990370810-1.3%1604221567202.4%
Import Nameplates87847826756.3%20153717728013.7%
Sales History2008200920102011201212/11
January102.876.981.684.597.515.4%
February111.080.2100.296.0106.711.2%
March150.0127.5145.4153.5157.82.8%
April175.2143.9149.7159.9  
May184.5154.0154.9149.0  
June159.5138.5154.6164.8  
July149.5139.9148.8141.5  
August147.0135.4136.1140.4  
September134.1129.5135.1134.5  
October122.7121.5123.3125.7  
November105.2102.1116.0121.1  
December94.4111.2111.7114.6  
Full Year1636.01460.61557.11585.5362.0 
Note: Sales figures above are in thousands.
Source : Desrosiers Automotive Report
Khatir Soltani
Khatir Soltani
Automotive expert
  • Over 8 years experience as a car reviewer
  • Over 50 test drives in the last year
  • Involved in discussions with virtually every auto manufacturer in Canada