Tablets such as Apple's iPad are increasingly popular in the auto industry. Whether they entertain rear-seat passengers (BMW X3) or replace the traditional owner's manual (Hyundai Equus), these devices allow automakers to offer a superior customer experience.
That's precisely why a number of Mazda dealers began using them. The success was immediate and now the company's goal is for every single dealer to take advantage of the technology in the near future.
Have any questions about some of the features in the vehicle you're considering? Want to compare specs with a few competitors or simply validate the info that you find questionable? In about 50 Mazda dealers across the U.S., the iPad comes to the rescue of both customers and sales people.
The initiative was spurred by Joe Shaker, owner of Wellesley Mazda, Massachusetts, who sees the iPad as a tool to simplify buyer education, help them make better use of their time at the dealership, and also provide a lot of freedom and transparency.
Source: USA Today
 |
| Photo: Apple |
That's precisely why a number of Mazda dealers began using them. The success was immediate and now the company's goal is for every single dealer to take advantage of the technology in the near future.
Have any questions about some of the features in the vehicle you're considering? Want to compare specs with a few competitors or simply validate the info that you find questionable? In about 50 Mazda dealers across the U.S., the iPad comes to the rescue of both customers and sales people.
The initiative was spurred by Joe Shaker, owner of Wellesley Mazda, Massachusetts, who sees the iPad as a tool to simplify buyer education, help them make better use of their time at the dealership, and also provide a lot of freedom and transparency.
Source: USA Today