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Mercedes-Benz and Michael Schumacher announce long-term partnership

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Khatir Soltani
German car manufacturer Mercedes-Benz and seven-time Formula World Champion, Michael Schumacher today announced a long-term partnership which will extend far beyond motorsport and F1.

Michael Schumacher will mainly be involved with topics relating to the future, in particular the further development of the Mercedes-Benz safety and comfort systems "Intelligent Drive", and represent them as an ambassador.

Mercedes-Benz Michael Schumacher
Photo: Mercedes-Benz

For many years now Schumacher has been working on road safety; as a partner he will from now on be supporting Mercedes-Benz's involvement in this field.

"The future interests me much more than the present and past. During my Formula 1 time I always believed that you must not allow yourself to rest on your laurels, but that you must continuously try to improve,” said Schumacher of the new partnership in a press release.

“In so doing I was very often able to rely on the help of all the technologies available to me in the car and use them to my advantage. That is why I am a declared supporter of driving assistance systems both in the racing car and in the road-going car".

Michael Schumacher will be making his first appearance as a partner of Mercedes-Benz together with Dr. Dieter Zetsche May 1st, 2013 at 'Handelsblatt PATHFINDER - The future starts today'.


Khatir Soltani
Khatir Soltani
Automotive expert
  • Over 6 years experience as a car reviewer
  • Over 50 test drives in the last year
  • Involved in discussions with virtually every auto manufacturer in Canada