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Mercedes-Benz to sell cars online

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In an effort to reach younger customers, who are fond of social media and online buying, Mercedes-Benz is about to launch a website allowing consumers in yet-unspecified markets to purchase any of these four models: A-Class, B-Class, CLA, and CLS.

The automaker promises that online prices will be identical to the ones advertized by dealerships.

Selling cars online is nothing new: BMW has been doing it with the i3 since mid-November, and Renault used a similar tactic with the Dacia in Italy two years ago.

In the U.S., you all know about Tesla, which is trying hard to bypass the traditional franchise system, but faces strong opposition by dealer associations.

Source: La Presse