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Mercedes roadsters and cabriolets bring back a sense of wonder

To celebrate the launch of the new SL and SLC roadsters as well as the C-Class and S-Class cabriolets, Mercedes-Benz has come up with a marketing campaign titled “Bringing back a sense of wonder.”


The video you’ll see mainly features the new Mercedes C-Class Cabriolet. Behind the wheel, a grown man who has always been restrained by his work duties and daily routine suddenly rediscovers that sense of wonder and freedom he used to enjoy as a child.


It’s a superb ad that perfectly captures the essence of the German brand.