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Singer Mika Trips Light Fantastic in New Car Ad

Pop star and Peugeot: a winning combination By ,

Car companies are always looking for creative ways to promote the many ways consumers can customize the car they’re thinking of buying. French automaker Peugeot captures the attention of pop lovers the world over with its sensational partnership with singer Mika, an artist known as much for his look and fashion sense as for his music. Check out the colourful new ad featuring Mika and the 108 sub-compact in a match made in heaven.