Mitsubishi unveiled its ''Jump 2013'' mid-term business plan and publicly announced its intention to bank on green technologies, emerging markets and a revised cost structure to increase revenues by $7.3 billion and operating profits to over $1 billion by 2013-2014.
The Japanese automaker will launch eight new models offering hybrid or electric technology by 2015. The MINICAB-MiEV electric commercial van is scheduled for this year and then:
Meanwhile, the Galant, Eclipse and Endeavor, all manufactured at the Normal, IL assembly plant, will be phased out and replaced by all-new models over the next three years. According to Autoweek, the company plans to announce early next month what models will debut there.
In emerging markets such as Southeast Asian countries, Russia, China and Brazil, Mitsubishi expects to sell 280,000 more units by 2013. Passenger cars will play a key role as well as small, affordable and fuel-efficient SUVs.
Of course, the globalization of the i-MiEV will also help the automaker achieve its goals, not to mention the development and production of a one-ton pick-up truck and a new microcar through a partnership with Nissan.
Determined to accelerate the shift towards green technologies, Mitsubishi will still use a number of gasoline engines. However, they will be made lighter and more efficient by incorporating such advanced systems as auto start/stop.
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| 2011 Mitsubishi Eclipse (Photo: Mitsubishi Motors) |
The Japanese automaker will launch eight new models offering hybrid or electric technology by 2015. The MINICAB-MiEV electric commercial van is scheduled for this year and then:
- two plug-in hybrids for 2012;
- one EV and one plug-in hybrid for 2013;
- one EV and two plug-in hybrids for 2014-2015.
Meanwhile, the Galant, Eclipse and Endeavor, all manufactured at the Normal, IL assembly plant, will be phased out and replaced by all-new models over the next three years. According to Autoweek, the company plans to announce early next month what models will debut there.
In emerging markets such as Southeast Asian countries, Russia, China and Brazil, Mitsubishi expects to sell 280,000 more units by 2013. Passenger cars will play a key role as well as small, affordable and fuel-efficient SUVs.
Of course, the globalization of the i-MiEV will also help the automaker achieve its goals, not to mention the development and production of a one-ton pick-up truck and a new microcar through a partnership with Nissan.
Determined to accelerate the shift towards green technologies, Mitsubishi will still use a number of gasoline engines. However, they will be made lighter and more efficient by incorporating such advanced systems as auto start/stop.