With its campaign to modernize its brand image well underway, Mitsubishi has just had its best month of May ever in terms of Canadian sales; 2,258 units were sold representing an increase of 6.3% in comparison with the previous year.
Given the enormous current popularity of small SUVs, it's little surprise that the sales charge from Mitsubishi is being led by the RVR, which has been further helped along by the launch of the Black Edition model.
“The RVR Black Edition is a hit among Canadian consumers,” said Kathryn Soubliere, senior manager, Sales Operations at Mitsubishi Motor Sales of Cahada. “It is proof positive that offering strong value, along with superb styling, versatility and economy, goes a long way in exceeding the needs of consumers.”
As if that wasn’t enough, the upcoming new Mitsubishi Eclipse Cross, freshly revealed at Geneva in March, is set to further strengthen the wind blowing in Mitsubishi’s sails.
New financial services deal with Nissan
In other news, Nissan is following up its acquisition of 34% of Mitsubishi’s shares with the announcement that Nissan Canada Financial Services Inc. will be the exclusive partner of Mitsubishi Canada for providing financing and leasing services to retail clients as well as financing services for wholesale sales to Mitsubishi dealerships.
In effect as of July 1, 2017, the deal marks the first joint venture in Canada between the automakers since Mitsubishi joined the Nissan global alliance.
"Joining forces with Nissan Canada Finance is a positive step toward a branded customer service experience while driving loyalty through competitive rates and a broader range of financial options," said Tony Laframboise, president & CEO, Mitsubishi Motor Sales of Canada. "The search for additional synergies under the global Alliance will continue with the ultimate goal of fostering growth for the Mitsubishi Motors brand in Canada."