Other companies that have added models that were supposed to add volume have seen similar disappointments, and may already be moving to increased incentives.
VW's added the entry-level A3 to its upscale Audi lineup this year, but the luxury brand has seen sales drop to 6,089 by the end of October, from 6,387 units in the same period in 2004. This might explain why VW's incentives-per-unit figure went from $1,234 in July to $1,465 in August to $2,087 in September.
Subaru expected significant growth across the line, but was hoping for an extra boost from the addition of its striking B9 Tribeca minivan this past summer. But the brand's sales have instead dropped from 13,423 to 13,183 for the first 10 months of the year, while its incentives tripled between August and September (to $698 from $231).
As the new models continue to flow into Canada and the sales projections are abandoned in the face of a relatively flat overall market, can ever-greater incentives and other specials be far behind?
VW's added the entry-level A3 to its upscale Audi lineup this year, but the luxury brand has seen sales drop to 6,089 by the end of October, from 6,387 units in the same period in 2004. This might explain why VW's incentives-per-unit figure went from $1,234 in July to $1,465 in August to $2,087 in September.
Subaru expected significant growth across the line, but was hoping for an extra boost from the addition of its striking B9 Tribeca minivan this past summer. But the brand's sales have instead dropped from 13,423 to 13,183 for the first 10 months of the year, while its incentives tripled between August and September (to $698 from $231).
As the new models continue to flow into Canada and the sales projections are abandoned in the face of a relatively flat overall market, can ever-greater incentives and other specials be far behind?