The newly opened Porsche Experience Center in Los Angeles, the German automaker’s second in North America after Atlanta (where its U.S. operations are based), will get fans even closer to the essence of Porsche.
In fact, customers and fans can put the power, sportiness, and safety of the vehicles to the test for themselves. There’s a 6.5km test and development track with eight training modules, a periodically changing racing car exhibition, and a gourmet restaurant. Visitors can take part in a 90-minute driving programme led by an instructor on the test track.
The Porsche Experience Center in Los Angeles represents a $60 million USD investment. The new headquarters of Porsche Motorsport North America also happen to be located there.
The company already has experience centres in Le Mans (France), Silverstone (U.K.), and Leipzig (Germany), with Shanghai to follow in 2017.
“Over 100,000 guests worldwide in 2016 is an impressive testament to this concept and demonstrates the fascination that the brand holds for people”, says Detlev von Platen, Member of the Executive Board responsible for Sales and Marketing at Porsche AG. “In the age of the digital revolution, real-life driving experiences are becoming increasingly important for our brand. Our cars represent performance and driving pleasure – and this is exactly what our customers can enjoy in the experience centres. With the new location in Los Angeles, we are also gaining a strategically important brand world.”