No matter where you come from, chances are you know or at least have heard about the Royal family – by far one of the most renowned and publicized households in the world. Looking to capitalize on their visibility, Audi reportedly offered its members up to a 60 percent discount on their cars as well as VIP services, including personal delivery, over the past decade.
Such arrangements are obviously not something mere mortals can benefit from, which sparked a certain controversy.
According to England's Daily Mail, the deal with Audi may also explain why its head of public relations, Jon Zamett, has been invited to Prince William and Kate Middleton's wedding at the end of the month.
The manufacturer is understood to be investing thousands of dollars in boosting its image – and getting close to the Royals.
Many outsiders will find these allegations scandalous, but let's put things in perspective. This isn't the first time an automaker is reported to offer preferential terms and conditions – and it surely won't be the last. Audi didn't magically find an untapped pot of gold.
Anyone with basic marketing training will tell you that having famous and influential people trying out and endorsing your products works wonders for brand awareness. Audi executives can shout 'Mission accomplished!' since the whole world is now talking about their cars.
By the way, the Prince of Wales owns several models, including an A8 limousine and a pair of Allroad wagons. He has also purchased two A4s for his staff.
Prince William drives an S4 sedan while his fiancee Kate Middleton owns a silver A3 model and his brother Prince Harry, a diesel-powered A3.
Source : Daily Mail via Jalopnik
Such arrangements are obviously not something mere mortals can benefit from, which sparked a certain controversy.
According to England's Daily Mail, the deal with Audi may also explain why its head of public relations, Jon Zamett, has been invited to Prince William and Kate Middleton's wedding at the end of the month.
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| Audi S4 (Photo: Audi) |
The manufacturer is understood to be investing thousands of dollars in boosting its image – and getting close to the Royals.
Many outsiders will find these allegations scandalous, but let's put things in perspective. This isn't the first time an automaker is reported to offer preferential terms and conditions – and it surely won't be the last. Audi didn't magically find an untapped pot of gold.
Anyone with basic marketing training will tell you that having famous and influential people trying out and endorsing your products works wonders for brand awareness. Audi executives can shout 'Mission accomplished!' since the whole world is now talking about their cars.
By the way, the Prince of Wales owns several models, including an A8 limousine and a pair of Allroad wagons. He has also purchased two A4s for his staff.
Prince William drives an S4 sedan while his fiancee Kate Middleton owns a silver A3 model and his brother Prince Harry, a diesel-powered A3.
Source : Daily Mail via Jalopnik