Shangri-La is First Hotel in Asia to Purchase Rolls-Royce Phantom

Why So Long to Buy Into New Phantom?

Sometimes only a Rolls-Royce will do, especially if your guests are the wealthiest, most pampered in the world. Such is

The Rolls-Royce Phantom delivery to the prestigious Pudong Shangri-La hotel was a cause for celebration and a private ceremony. (Photo: Rolls-Royce Motor Cars)

the case for the prestigious Pudong Shangri-La, the first Asian hotel to purchase a new Phantom.

Just why it's taken nearly two years for a top-tier hotel in a section of the world where the majority of citizens are in love with anything automotive is difficult to understand, but the ultra-premium BMW division hasn't exactly been burning up the sales charts like Volkswagen-owned rival Bentley.

Nevertheless, the Phantom delivery was a cause for celebration and a private ceremony was held in honour of the event amid the Pudong Shangri-La's picturesque cocktail garden overlooking the Bund.

The bespoke Phantom, its exterior finished in Royal Blue interior featuring Cornsilk and Navy Blue leather enhanced by Oak

Top-tier European hotels were quicker to purchase the new Phantom when it came out last year. (Photo: Rolls-Royce Motor Cars)

Burr veneers, will be set aside to escort the hotel's most distinguished guests, such as visiting dignitaries, industry leaders and celebrities.

"I am delighted that the Pudong Shangri-La is the first hotel in Asia to acquire the new Rolls-Royce Phantom," said Ian Robertson, Chairman and Chief Executive of Rolls-Royce Motor Cars Limited, during the handover ceremony. "As the worldwide market leader in the premium luxury sector, the Phantom has received countless accolades from owners, enthusiasts and the media, so it is no surprise that the Phantom is also the motor car of choice for the world's finest hotels."